Ramona Mandu • Senior Consultant
Ramona graduated in 2010 with a Bachelor’s Degree in Marketing and Communication at The National University of Political Studies and Public Administration in Bucharest, Romania. She continued her studies by getting a Master’s Degree in 2012 in Project Management at the same university.
Ramona worked for a couple of years for the digital advertising division of the McCann Worldgroup in Bucharest. During this time, she was part of a great team, that won 9 Cannes Lions awards in 2011.
In 2012, she moved to Belgium, where she started working for several years in direct marketing at Bisnode Belgium for international clients and learning about how data changes the way a company interacts with its customers.
Equipped with these experiences, Ramona joined Hazelheartwood in 2016 as a digital transformation consultant.
Expertise: Ramona has 8 years of experience in Marketing and Communication. She has strong project management skills and is highly determined to turn any project into a success. Knowledgeable in creative and digital advertising, as well as direct marketing, Ramona is helping her clients move forward with a successful digital transformation. / Linkedin
Crina Petrea • Consultant
Crina is a young and dynamic professional with a creative mind which knows no borders. She holds a Bachelor’s Degree in Communication and Public Relations from Al. Ioan Cuza University in Romania, and a Master’s Degree in New Media and Society in Europe from VUB (Vrije Universiteit Brussel).
Crina started her career as a Communication and Design professional at a Public Affairs Event Management Company, in the heart of the EU bubble. She has acquired valuable project and account management skills by creating the brand of various clients’ PA events, developing websites, marketing materials and managing several online and offline tools. Given the technical and creative mindset she has, Crina joined Hazelheartwood as a Digital Transformation Consultant and is willing to go the extra mile to broaden her knowledge and make a difference to her clients’ business.
Expertise: Crina has 5 years of experience in design, communication and digital media. She is a tech-savvy and has gained experience by working in the event management industry together with various European Associations, UNESCO and with clients from automotive, financial and agricultural sectors. / Linkedin
Guido de Grefte • Managing Partner
Guido holds Master’s degrees in Organisational Sociology and Organisational Communication from the University of Amsterdam. By the time he joined KPMG Advisory in 1993, he had worked for the Dutch Ministry of Finance as an internal consultant, had become Vice President of the Tappan Group after joining them as senior consultant specialising in the communication sector, and had been Managing Director of CMC Communication Management Consultants. He joined KPMG as Senior Manager Change Management, becoming Partner for consulting services in the Antilles and then Lead Partner for Strategy and Operations and for Energy and Industrial Markets in Belgium.
Guido is Vice President of the board of the Dutch Chamber of Commerce in Belgium and the author of a children’s book on doing business. Guido founded Hazelheartwood in 2011.
Expertise: Guido has wide-ranging consulting experience in the energy, telecom, banking, insurance, transport and logistics sectors, as well as in the public sector. He specialises in transactions, mergers and acquisitions, in change management and communication and in systems and e-business strategy implementation. / Linkedin
David Fonteyn • Consultant
David holds a master’s degree in Sports Management from the University of Brussels. After gaining further marketing, operational, account management and project management experience in both Italy and Belgium, David joined the Hazelheartwood team at the end of 2016.
David has a strong interest for digital and technological initiatives and he is gaining further multi-national experience within the fields of digital transformations, project management and business intelligence.
Expertise: David has strong organisational and human skills while he is a quick learner and a firm believer of continuous self-education. David is skilled in project management, business intelligence and performance. He has gained experience in the sports and automotive sectors, during which he has constantly worked intensively within the field of digital transformation. / Linkedin
Anouk Doore • Senior Consultant
Anouk graduated in Social and Cultural Welfare Studies from the University of Brussels, and went on to do a postgraduate in Business Economics at Vlekho Business School. She is a certified internal auditor and has been trained in project management, change management and operational excellence.
Anouk began her career as a financial auditor with PricewaterhouseCoopers, before becoming a Manager at KPMG Advisory with responsibility for internal audits, process analysis and risk management, as well as being involved with coaching and training. She then spent a couple of years working for the Flemish government on quality control and organisational management projects, before joining Hazelheartwood in 2012.
Expertise: Anouk is a process, quality and organisational management expert specialising in change management. She is also a certified senior consultant for Flanders Synergy. / Linkedin
Roel Nieuwdorp • Senior Consultant
Over 40 years’ legal experience.Roel has a PhD in Law from the University of Leuven and a Master of Laws degree from the University of Pennsylvania (USA). Roel started off as a teaching assistant at the University of Leuven before pursuing a career as a lawyer with several law firms. Roel is now a partner at Ambos NBGO, where he assists foreign and domestic companies set up and implement corporate governance structures, set up acquisition structures and involve private equity funds and investors. He also acts as advisor to listed companies. Roel is a part-time lecturer within the University of Antwerp’s Master after Master program in Business Law. He joined Hazelheartwood in 2011.
Expertise: Roel is an expert on company law, experienced in the areas of corporate governance, private auctions, mergers acquisitions, buy-outs, restructuring (Belgian and European) and listed companies. / Linkedin
Robert Thatcher • Senior Consultant
Over 12 years of experience in consulting and hands-on project, programme, and functional management. Robert studied in St. Andrews University, Lancaster University and University of Antwerp, Belgium. He holds an honours degree in International Business and cum laude master in Applied Economics.
Robert’s career spans top-tier strategy consulting as well project and programme management roles, with functional expertise focused on strategy, IT and supply chain domains. First career moves included an industrial traineeship in marketing at Fujitsu, followed by management traineeship and management roles at Rentokil-Initial. After gaining his master degree, Robert moved to strategy consulting at A.T. Kearney and latterly Bain & Co. He joined Hazelheartwood in 2015.
Expertise: Robert specialises in solving complex, strategically critical questions, typically with significant IT components. His multi-national, multi-lingual industry and consulting experience spans an exceptionally broad range of industries. / Linkedin
Rob Kuijpers • Senior Executive
Over 40 years’ industry experience. Rob held senior marketing and sales positions with Aspro Nicholas, Sterling Products and Beecham before joining Heinz in 1972 as Marketing and Sales Director for the Benelux, later becoming Managing Director for Europe. Rob then joined DHL as Chief Executive Officer for Europe and Africa, in 1997 becoming Chief Executive Officer of DHL Worldwide Express. In 2002, he was appointed Executive Chairman of SN Brussels Airlines, from which position he resigned in 2005. Since then, he has been involved in various start-ups in the logistics sector, as well as provided advisory, consulting and coaching services for Europa Partners, KPMG and, more recently, Hazelheartwood. He was also a founding partner of KR Transatlantic Partners, a logistics investment fund and consultancy firm that focuses on US companies aiming to expand into Europe.
Rob has previously been a member of the Regional Advisory Board of the London Business School and is currently a member of the advisory boards of SBS-EM (Solvay Business School) and of EQUIS (business school accreditation committee of the European Foundation for Management Development).
Expertise: Rob has extensive general management and senior advisory experience in the logistics sector. / Linkedin
Rijithe Meempat Jayan • Consultant
Inspired by technology and human interactions, Rijithe’s studies were focused on combining the both in balance. He graduated from a dual degree master’s program in Internet Computing and Virtualization from Manipal University, India and K.U. Leuven, Belgium. During this study period he completed several internships in the fields on HCI, Telecommunication and Game Designing.
He joined Hazelheartwood in 2017 after working for a commodity promotion industry in a market development role. Understanding and developing ways to connect people and digital solutions have always interested him. At Hazelheartwood Rijithe is working in digital transformation and is looking for innovative ways to connect people with technology in a sustainable setting.
Expertise: Rijithe has strong technical skills in software design and development, he believes that change is the only constant and puts trusts in continuous learning. He has gained experience in working with commodity trading and marketing, telecommunication sector and gaming industry. In his new role as a digital transformation consultant he looks forward to strengthening his background in the field. / Linkedin
Tahnee Naesen • Consultant
Tahnee is a young and energetic professional with a wide interest for international business and communication. She holds a degree in Communication form the University College Ghent. After doing her Erasmus in Communication Science at Tallinn University, Estonia, she decided to continue her studies with a focus on international business. She graduated with honor for Postgraduate International Business at the University College Leuven. Intrigued by communication & marketing, Tahnee gained her first experiences as marketing intern at a big international fashion company and as marketing consultant at a Belgian travel agency.
In 2018, she joined the Hazelheartwood team as a digital consultant. HazelHeartwood was the perfect fit, as she always wanted to work for an international, but human focused, company together with people from all over the world.
Expertise: / Linkedin
Frank Grauls • Partner
Frank has 20 years’ management & transformation experience. He has a degree in Applied Computer Science from the Leuven University College. He spent several years working as a management consultant. During this period Frank gained responsibility for global transformation and change management projects. In 2005 Frank joined Toyota Motor Europe where he held several senior management positions in the area of strategy, business planning management and transformation management. After more than 6 years at Toyota, Frank joined Hazelheartwood at the start in July 2011. At Hazelheartwood Frank is the responsible partner for the digital transformation cluster.
Expertise: Frank has extensive experience in the general management of large international, multi-cultural organisations and complex transformation programs. He specialises in general management, transformation management and customer experience implementations. Frank is also external advisor and board member for a number of non profit organisations. / Linkedin
Lily Deforce • Senior Executive
Lily is an agricultural engineer and chemist (Ph.D). She has more than 20 years’ experience both in profit (Procter & Gamble, Somers Zaden) and non-profit (Vredeseilanden, Fairtrade Belgium, Kauri) organizations. She held various management positions in a multinational, SME, academic and NGO work context (EU, US, Japan) where she led several small-scale but also major change processes (including mergers). Lily is co-manager of Ilfaro (solution-oriented coaching of people and teams), director of Wereldmediahuis (MO *) and of The Shift. For Hazelheartwood she is involved in the (re) development of the Old Abbey Kortenberg into a sustainable place for and with vulnerable people.
Expertise: Key words are: coaching people and teams, organizational development, connecting leadership, sustainable development, empowerment of individuals and teams, crisis management, good governance and corporate communication. / Linkedin
Celena Vanderzande • Consultant
With a passion for international business, an enthusiast in learning new things, and a big fan of other cultures, Celena joined HazelHeartwood as a digital transformation consultant in January 2019. She holds a bachelor’s degree in International Business and a postgraduate’s degree in International Management.
Celena has a strong passion for Southeast Asia. Her working experience in Shanghai and Indonesian roots give her a wide perspective in her way of communicating. During her internships, Celena gained a lot of experience as strategic marketeer, junior consultant and event planner in the shipping and sea freight, marketing & media and non-profit industries.
With an active and creative mindset and fresh points of view, Celena wants to contribute these aspects to Hazelheartwood to make future for our clients.
Expertise: / Linkedin
Tony Verlinden • Senior Executive
Tony holds a Master’s degree in Communicatiewetenschappen which he obtained at the Vrije Universiteit Brussel (VUB), and completed this studies Bedrijfseconomie at IPO (now Antwerp Management School, AMS) and Arbeidsrecht at the Brussels Chamber of Commerce. He also followed the Middle Management program and the Executive Decision Making program at Vlerick Business School.
Tony worked for the Colruyt Group for 29 years, 19 years of which he was a member of the Executive Board. During his diversified career, he also held both Sales and Production and HR positions. His focus undoubtedly lays in the field of HR and Social Relations, in which he served 6 years as HR Business Partner, 8 years as Corporate HR Director and 4 years as Corporate Social Relations Director.
Expertise: Tony has profound experience in Social Relations and HR and is a reputed expert in building bridges between parties with conflicting interests, leading to negotiated agreements. His motto: “.. aut viam inveniam aut faciam” (Hannibal), meaning “if there is a road somewhere, I will find it, and if there is none, I will build one ”. / Linkedin
Els Verlinde • Senior Consultant
More than 20 years experience in project, program and service management. After graduating in Marketing at KH Leuven in 1990, Els gained substantial experience in project and program management. She was responsible for development and implementation projects for large clients in a software company. Her other responsibilities ranged from marketing, product and office management to the organisation of the service and helpdesk department.
Expertise: Els has a profound experience in project, program and service management. / Linkedin
Luc Delombaerde • Senior Executive
Over 35 years of experience in Information Technology in various industrial branches. Luc was during 17 years IT Director at Vandemoortele, a family controlled company manufacturing margarines and fats and bread products on a European scale. In this role Luc was responsible for the implementation of SAP, including the integration of acquisitions on this platform, as well as for all IT infrastructure. Luc held this position until January 2014.
Before working for Vandemoortele Luc worked for manufacturing Philips and Santens and consulting companies PA consulting and Origin (currently Athos) were he was responsible for manufacturing automation teams and consulting in the production and logistics area. Luc was an active member of BIRA and CIO forum where he organised workshops and events in the broad area of Information Technology.
Expertise: Luc is skilled in coaching people who implement challenging IT implementation projects with related change management. / Linkedin
Paul Schroyens • Office Manager
Paul holds a degree in Informatics. After his studies, he started to work in 1980 at TOPvoeding as IT-manager. He was also responsible for the invoicing.
After 5 years, he moved to Kerkstoel Bouwmaterialen where he was involved in the computerisation of all types of administrative processes. He purchased and managed the online tools and partly worked on accounting related activities. In 1993, Paul changed to Kredietbank/KBC where he fulfilled different roles and responsibilities. He started as a job/application planner on IBM-mainframe. Few years later, he managed the migration with Cera. After the migration, he became an application engineer successively within the Reporting team and the Datawarehouse team. He ended as a system engineer managing the ATM’s from KBC and CBC. Paul joined Hazelheartwood in 2017 through Experience@Work.
Expertise: Paul is an expert in organizing and coordinating administration duties and office procedures. He creates and maintains a pleasant work environment, ensuring high levels of organizational effectiveness, communication and safety. He also has experience with a variety of office software (email tools, spreadsheets and databases) and financing, in the broader sense. Moreover, he ensures smooth running of the office and helps to improve company procedures and day-to-day operation. / Linkedin
Filip Dierckx • Chairman of the board
Vice-Chairman of the Executive Board and COO of BNP Paribas Fortis NV/SA
Filip Dierckx has a Master of Laws Degree from Harvard Law School (1980) and graduated with a Master’s Degree in Law from the University of Antwerp (1978). He also gained a Bachelor’s Degree in Economics from the KUL. Filip Dierckx began his career as a lawyer at the well-known Brussels law firm De Bandt, van Hecke & Lagae.
He joined Generale Bank in 1983 as International Legal Counsel. In 1987 he moved to the financial department. He became CFO of Generale Bank in 1993. In 1997 he became the CEO of Belgolaise Bank, a publicly listed bank. In 1998 he became Managing Director and Member of the Executive Committee of Generale Bank, renamed Fortis Bank in 1999. In that capacity he was successively responsible for Retail Banking, Investment Banking & Financial Markets. In 2000, he was appointed to the Executive Committee of Fortis and became CEO of Fortis Merchant Banking, Fortis wholesale bank. On January 1 in 2008, he became Chairman of the Executive Board of Fortis Bank. For a brief period, he was CEO designate of Fortis between September 26 and November 21, 2008. Between 2011 and 2014, he was Chairman of Febelfin/Belgian Banking Association (responsible for all Belgian financial institutions), Member of the EBF Board (European Banking Federation) and also a Member of the Board of the FEB (Belgian Industry Federation). Since May 2009, Filip Dierckx is Vice-Chairman of the Executive Board and COO of BNP Paribas Fortis NV/SA. In 2011 he became Chairman of the Board of Directors of SD Worx, a HR service provider with more than 4650 staff. Furthermore, Filip Dierckx holds the following positions:
– Member of Orientation Council Euronext
– Director of Voka – Vlaams Economisch Verbond
Expertise: Banking, Management of companies. / Linkedin
Thibaut van Breugel • Senior Consultant
After studying Political Science at the University of Louvain, Thibaut took a master’s degree in Human Resources at the Solvay Business School. Passionate about the human resources sector, he decided to join the group USG People first as a consultant and then as agency manager. With his experience, Thibaut was in charge of developing and expanding the business lines of the group by opening 4 new segmentations: thirty specialized agencies in office, major accounts, construct and call center. Given his ability to manage major changes, he held the position of business change manager during which he reorganized the entire network of Start People. Shortly afterwards, he became head of operations for major account agencies with the challenge of digitizing more than 60% of the activities. Thanks to his experience in the digital innovation, he was promoted as Head of Innovation and Process Management for the USG group.
Expertise: Nowadays, Thibaut specializes in leading cross-functional projects from business case to launch implementation. He is also an expert in workforce management by implementing solutions RPO, MSP, on site solution for large companies without forgetting the dimension employer branding. / Linkedin
Griet Van de Velde • Consultant
Griet graduated in 2003 from film school Rits in Brussels. Hereafter she went for another bachelor’s degree in Tourism Recreation Management at College of Higher Education in Mechelen. Griet started her career in 2006 with KPMG Advisory where she was involved in the administrative, financial and organisational processes. In 2010, she moved to Amlin Corporate Insurance where she assisted in similar processes. Two years later, she joined Hazelheartwood. She’s a hands-on project manager passionate about change and digital transformation. Moreover, she loves to organize big international events.
Expertise: Griet is experienced in the start-up and implementation of web and mobile projects. Briefing, coordination and monitoring of web analysts, copywriters, designers and developers. Monitoring scope, budget timing. Furthermore, she is an adept in web content management and content publishing. Creating and optimizing webpages in CMS. Griet is also confident with digital quality management, development & rollout of mobile apps, executing and analysing web content audits and taxonomy SEO set-ups. / Linkedin
Elisa Pulvirenti • Consultant
Elisa is a young and strong-willed professional, with a calm manner and a genuine belief in human interactions. Elisa holds a bachelor’s degree in Sciences and Techniques of Linguistic Mediation from the University of Salento in Italy and a cum laude master’s degree in International Business Economics and Management from HUB (member of KU Leuven).
Elisa started her career in Customer Service (B2B) at BC-The Cotton Group, where she built strong relationships with her customers and gained experience in the day-to-day operational activities’ optimization and customer experience. In 2017, she joined Cisco Systems as Services Onboarding Manager, where she acquired in-depth knowledge in service delivery, project coordination with multi-cultural and strong IT components, processes optimization, customer experience and peer training.
Given her interest in the digital domain, her customer-oriented approach and examining attitude, Elisa joined Hazelheartwood as Digital Transformation Consultant in February 2019.
Expertise: Elisa has 5 years of experience in service delivery, customer support, customer experience and process improvements. She is a quick learner, with continuous focus on details and innovation and she believes that, in this digital era, empathy is the key soft skill that any successful person should have. / Linkedin
Stijn Matthees • Senior Consultant
Stijn has 15+ years’ project and management experience. He graduated from a Management School in Brussels in 2003 and started his professional career as auditor before joining Toyota, as project consultant for a Sarbanes-Oxley project. Stijn next took on the job of Procure to Pay project manager, which involved improving the processes and managing the company’s Oracle iProcurement implementation. Afterwards he engaged for various management roles in the Accounting and Finance domains.
He joined Hazelheartwood in 2011. Meanwhile, Stijn has held various PMO and interim management positions, specialized in general and finance Management, both in SME’s as well as corporate organizations. At Hazelheartwood Stijn is the responsible partner for the ‘Manage’ cluster.
Expertise: Stijn specialises in general, project and financial management./ Linkedin
Alexandra Van Eecke • Senior Consultant
15 years of experience in organisational change and project management. Alexandra holds a Master’s degree in Bioscience Engineering from the University of Ghent. She started her career in the environmental and engineering sector. Her interest for management and organisational change was the reason she chose for KPMG in 2000. After six years of experience in organisational change at KPMG, she decided to join the Province of Antwerp as an internal management consultant and project manager. In 2009 she became director of a public company specialised in learning and development, attached to the Province. She joined Hazelheartwood in 2015.
Expertise: Alexandra has built experience in organisational development and change, both in a role of management consultant as in a role of (project) manager. She specialises in change management and social innovation, both in public as in private sector. / Linkedin
Baudouin de Cannière • Senior Executive
More than 30 years experience in banking and finance. Baudouin has a Master’s degree in Applied Economics and for over 30 years he was active in the banking and financial sector. He is also a certified corporate director. He started his career with the Indosuez Bank België where for more than 15 years he held various commercial and management positions in corporate and private banking. He then joined Euronext and was actively involved in the merger process with the French, Dutch and Portuguese stock exchanges and was in charge of marketing, relations with issuers and institutional investors at group level.
Today he is active in the social profit sector where he advices different organizations in the field of poverty, employment and social empowerment. In his own time, he is a member of the Board of the philanthropic Gillès Foundation, Toolbox, and chairman of Foundation Baroness van Oldeneel tot Oldenzeel.
Expertise: Throughout his career he acquired managerial skills in planning and organisation, budgeting and financial control, as well as a profound experience in credit and loan applications, investment strategies, risk assessment, marketing, business development and people management. / Linkedin
Jan Van den Nieuwenhuijzen • Former chairman
Over 30 years’ management experience. Jan has a Master’s degree in Applied Economics and a post-graduate diploma in Higher European Economic Studies from the College of Europe in Bruges. He began his career at a ministerial cabinet of the Belgian government. In 1985, he became Director of the Social Welfare department of the VEV (Flemish trade association), and in 1991 General Director. Jan holds the position of Managing Director of SD Worx since 1999. Jan is also Chairman of KMSKA (friends of the Museum of Fine Art in Antwerp) and of Herita (Flemish heritage association).
Expertise: / Linkedin
Pierre Berger • Senior executive34 years’ auditing experience. Pierre studied Law at the Universities of Namur and Antwerp, and then Business Administration and Consular Sciences at the Antwerp Business Expertise: Pierre’s expertise lies in auditing and related financial and business management. / Linkedin
Maja Nowaszewska • Project support
Graduated in 2008 with a Master’s Degree in Public Administration – Faculty of Law at The University of Białystok, Poland. During her studies Maja was working as a clerk in a Civil Affairs and Migration Department of Podlaski Province Governor’s Office in her home city, assisting the departement with analising and summarising current or pending legislation in matter of repatriation. Furthermore, she went to the private sector by joining in 2007 a Real Estate Developer – Yuniversal Podlaski Sp. z o.o. and for 3 years she held a position of Chairman’s assistant. During this time she was projecting a professional business image of the company by managing all phases of general office and clerical work, coordinating meetings and all kind of day-to day duties.
Maja came to Belgium in 2010 and combines work and parenting. She’s since learned French and Dutch, and also works as a volunteer in a local school. In 2019 she joined Hazelheartwood where she has the pleasure to work in an international environment.
Dirk Collier • Board member
Dirk Collier (°Antwerp, 1956) holds a Master’s degree in Law and an Executive MBA at the University of Antwerp. After three years as an attorney in the Brussels law firm Puelinckx, De Scheemaecker & Dillemans, he joined Janssen Pharmaceutica, first as a member of the Law Department, later as Board Member and member of the Management Board, responsible for several support activities, including Legal Affairs, I/T, Procurement, PR and Public Affairs, Internal and External Communications and Press Relations, Engineering, Facilities and Real Estate; he also served as Chairman of the Johnson & Johnson Corporate Citizenship Trust EMEA. He retired from Janssen Pharmaceutica / Johnson & Johnson in 2013.
He currently is active as Chairman of the Xerius Group (insurance and social security services), and as Board member, member of the Holding Management and Chairman of the Remuneration & Nomination Committee at SD Worx. He is Board member at Voka (the Flemish employers’ association) and member of the Deontology Council (Bureau voor Integriteit) at the city of Antwerp.
He is the author of several books and articles on various subjects, including history, philosophy and law. / Linkedin
Patrick De Vos • Board memberPatrick De Vos, Board Member – After studying Law and Applied Economics at the Antwerp University Patrick joined Deloitte. Two years later het movedto the finance team of Group Brussels Lambert, a Belgian Holding company. GBL is listed onthe stock exchange in the top 5 Belgian companies. At 37 he became CFO of GBL for the next 17 years. Patrick was a board member in several companies of divers sectors. Today he serves in SD Worx, Xerius, Vulpia, ECS-2XL, Antwerpen Cultuurstad and Hazelheartwood. Expertise: finance and general management of companies. / Linkedin
Guido Moetewiel • Senior ConsultantGuido holds Master’s degrees in Law and Internal Audit. By the time he joined KPMG Advisory in 2001, he had worked amongst others for the Flemish Government as a special advisor, had become Managing Director at Unizo Antwerp, and had been Director for the Campina Chamber of Commerce. He joined KPMG as Senior Manager Advisory, especially around governance, risk management and internal controls. Guido joined Hazelheartwood in 2013. Expertise: Guido has wide-ranging consulting experience in the automotive energy, telecom, banking, transport and logistics sectors, as well as in the public sector. He specializes in compliance, transition and change projects, business process analysis and improvement, project management audit & advice missions.
Dirkje Zoetbrood • Consultant
Customer centricity is the golden thread in the career path of Dirkje Zoetbrood. Her guiding principle is that customer centricity represents more than a competitive advantage of the future, it has become a necessity to survive amid the proliferation of new (online) players. Her passion for internal and external customers was formed at an early age when she grew up in the hospitable entrepreneurship to her parents’ touristic activity on the French west coast, and professionally shaped with a Bachelor of Business Administration in Hospitality Management. From her background in the hospitality industry she evolved to businesses in the Retail, E-commerce, recruitment and digital agencies. She continues to do so at Hazelheartwood since summer 2019. She demonstrates her drive to learn by starting a part-time Master in Training & Educational Sciences at the University of Antwerp.